What's Inside
Livestreaming e-commerce (shoppable live video) presents a significant opportunity for brands and retailers to retain consumer engagement online and drive sales.
Together with Firework, we debunk six myths about livestreaming e-commerce present brands and retailers with critical insights into optimizing their US livestream e-commerce strategies to win in the live-shopping space.
This free report is sponsored by Firework and can be accessed by registering for a free account.
Contents (Click to navigate)
Six Livestreaming Myths Debunked: Coresight Research x Firework Analysis
Myth #1: Live-Shopping Marketplaces Dominate the Livestreaming E-Commerce Space
Myth #2: Producing Live Video Takes the Same Effort as TV Commercials
Myth #3: Broadcasting on Social Media Will Drive Sales Conversion
Myth #4: Livestreaming Is Primarily a Tool To Promote Deals
Myth #5: Investing in Celebrities Translates to Sales
Myth #6: Sales Conversion Is the Only Metric That Matters
Firework: A Next-Generation Digital Experience Solution Designed for the Open Web
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