Introducting FIBR, the First Fraud Industry Benchmarking Resource
How does your digital risk strategy stack up against others in your industry? Compare payment fraud, fraudulent chargeback, and manual review rates against Sift benchmarks for crucial fraud insights.
Overall Average Payment Fraud Attack Rate in 2024
3.3%
across the Sift Network
Industries With Highest YoY Increases in Payment Fraud Rates (2024 vs. 2023)
90%
Financial/Fintech
85%
Ticketing & Reservations
32%
Retail E-Commerce
Payment Types With the Highest Fraud Rate
6.19%
Loyalty Points
5.15%
Financing
4%
Prepaid Card
*On behalf of Sift, Researchscape International polled 1,075 adults (aged 18+) across the United States via online survey from January-February 2025.
Alexander Hall, Trust and Safety Architect at Sift
"Businesses today have unprecedented access to data, yet lack the tools to accurately assess the trustworthiness of their users. It takes adaptive fraud decisioning measures and cross-dimensional identity intelligence to confidently combat fraud and enable growth."
Fraud's impact on customer loyalty
Percent of consumers who would abandon a brand due to fraud
68% of consumers would no longer use or shop on a site where they had been a victim of payment fraud.
68% of consumers would no longer use or shop on a site where they had been a victim of payment fraud.
80% due to account takeover
84% due to fake or misleading content
28% of consumers would permanently stop shopping with the brand or business and seek another provider.
Data represents responses to multiple surveys of U.S. adults conducted by Sift between 2020–2025.
