🚀 Big news: Sift launches Identity Trust XD 🚀 Trust = Revenue. But how do fraud teams fast-track legitimate users with confidence while keeping bad actors at bay? Enter Sift’s Identity Trust XD: a smarter, context-driven approach to fighting fraud. What does Identity Trust XD mean for fraud teams and businesses? ✅ More confident risk decisioning ✅ Greater accuracy ✅ Enhanced digital experiences ✅ Increased revenue Read our latest blog to learn more: https://buff.ly/f6ztSeG #FraudPrevention #IdentityTrustXD #MRCVegas25 #Identity #GrowFearlessly #DigitalIdentity
Sift
Computer and Network Security
San Francisco, California 22,261 followers
Sift is the AI-powered fraud platform delivering identity trust for leading global businesses.
About us
Sift is the AI-powered fraud platform delivering identity trust for leading global businesses. Our deep investments in machine learning and user identity, a data network scoring 1 trillion events per year, and a commitment to long-term customer success empower more than 700 customers to grow fearlessly. Brands including DoorDash, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Visit us at sift.com.
- Website
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https://sift.com
External link for Sift
- Industry
- Computer and Network Security
- Company size
- 201-500 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Machine Learning, Software as a Service (SaaS), Fraud Detection, Predictive Analytics, Big Data, Data Visualization, Digital Trust, Digital Trust & Safety, Risk management, Payment Fraud, Fraud Detection Software, Revenue Growth, Artificial Intelligence, Fraud Expertise, Fraud Prevention & Protection, and identity
Products
The Sift Platform
Fraud Protection Software
AI-fueled fraud tools are the key to enabling next-level consumer experiences. Sift’s AI-powered platform transforms fraud prevention into a competitive advantage for you, your team, and your consumers.
Locations
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Primary
525 Market St
San Francisco, California 94105, US
Employees at Sift
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Richard Helliar
VP EMEA - Sift | Hypergrowth Sales and Marketing Leader committed to accelerating business success
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Liz Kao
B2B PM | Fraud & Abuse | GenAI / ML | Builder | Systems Thinker | CRM alum | ex-Zendesk, Twitter, Salesforce
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Albert Wenger
Managing Partner at Union Square Ventures
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Ryan Heavner
Updates
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Sift reposted this
Join Sift's CISO Social and Live Panel on 4/28 in SF! Great lineup and opportunity to network and learn more about the growing cyber-fraud fusion movement.
📍 RSA attendees—mark your calendars! 📍 If you’ll be attending the upcoming RSA Conference, join Sift's Alexander Hall and Yuval Shchory, along with industry experts Loren Russon from Ping Identity and Alex Bolante from Deloitte on April 28 for a low-key networking social and live CISO panel. This panel will explore how security leaders are embedding fraud intelligence into cybersecurity strategies to strengthen CIAM-driven identity security. The speakers will share real-world case studies and market insights on the future of identity risk management, fraud detection, and trust-based security models. 🔗 Space is limited—register now to secure your spot: https://buff.ly/5uexUMl #RSAC #CISO #Cybersecurity #FraudPrevention #Identity #CIAM
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“Scams vary in scale and process, but all result in the victim's participation in a fraudulent operation" - Sift Trust and Safety Architect Alexander Hall See what else Alexander had to say about scams and the deceptive tactics fraudsters use in Salon.com: https://buff.ly/OfjC4Ag #FraudPrevention #Scams #Fraudsters #RomanceScams #Phishing
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🚀 Unlock the next level of fraud prevention with Sift’s Identity Trust XD: Transform fragmented identity data into powerful, cross-dimensional insights for smarter, faster fraud decisioning. More trust, less fraud, and a smoother experience for your customers. Learn more: https://buff.ly/0CDS8hw #FraudPrevention #IdentityTrustXD #AIPowered #DigitalIdentity #DigitalTrust
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📍 RSA attendees—mark your calendars! 📍 If you’ll be attending the upcoming RSA Conference, join Sift's Alexander Hall and Yuval Shchory, along with industry experts Loren Russon from Ping Identity and Alex Bolante from Deloitte on April 28 for a low-key networking social and live CISO panel. This panel will explore how security leaders are embedding fraud intelligence into cybersecurity strategies to strengthen CIAM-driven identity security. The speakers will share real-world case studies and market insights on the future of identity risk management, fraud detection, and trust-based security models. 🔗 Space is limited—register now to secure your spot: https://buff.ly/5uexUMl #RSAC #CISO #Cybersecurity #FraudPrevention #Identity #CIAM
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Missed last week’s session with Sift experts Alexander Hall and Stephanie Trinh? We’ve got you covered—you can still join us on April 2 to learn how context-driven fraud decisioning helps businesses prevent fraud *and* accelerate revenue. 📅 April 2 at 2 p.m. GMT 🔗 Register now: https://buff.ly/JfGdwWs
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It's #FIBRFriday again, our weekly series where we share insights from Sift’s Fraud Industry Benchmarking Resource (FIBR). This week we launched our first Digital Trust Index of the year, powered by FIBR data, exploring payment fraud trends. Here's a peek into some of the findings: The payment fraud attack rates across the Sift Global Network remained high at 3.3% in 2024, with certain industries seeing significant spikes. The ticketing industry, for example, saw an 85% rise in attempted payment fraud YoY, with the fraud attack rate reaching 7.4%. 🔗 Check out the full report for more findings and insights: https://buff.ly/q0TAhsl #FraudPrevention #FraudReport #PaymentFraud #DigitalTrust
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🔜 Coming up April 3: 🎰 Join Sift's Stephanie Trinh and Founder of FRL Compliance Steven Armstrong for an in-depth look at AI-powered risk assessment for online gambling. Understanding your players is the key to protecting revenue, reducing fraud, and driving sustainable growth. But how do you go beyond basic KYC and homegrown systems to unlock real, actionable player insights? Register now and join us tomorrow to find out: https://buff.ly/Yw2VjL4 📅 April 3, 2025 | 🖥️ Virtual | 14:00 GMT Register: https://buff.ly/Yw2VjL4 #iGaming #FraudPrevention #OnlineGambling #AIPowered
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🚨 Payment fraud is going mainstream. Sift’s latest Q1 2025 Digital Trust Index is here, revealing a staggering 89% surge in consumer exposure to fraud schemes, with 1 in 3 people seeing offers to participate in payment fraud online. Fraudsters aren’t just targeting businesses—they’re recruiting everyday consumers with easy access to stolen payment information and fraud tools for purchase on platforms like Telegram. "This new reality for fraud demands a fundamental shift in how businesses approach risk decisioning, moving beyond fragmented data points and using a framework that puts identity insights as the core tenant for establishing trust,” says Kevin Lee, SVP of Customer Experience, Trust & Safety at Sift. Read the full report to dig deeper into the findings and the industries most impacted by payment fraud: 🔗 https://buff.ly/xd5Llw0 #FraudPrevention #DigitalTrust #Payments #Identity #IdentityTrust #PaymentFraud #FraudReport
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🏆 Spring is officially here, and so are the G2 reports, marking Sift’s 15th (you read that right!) consecutive quarter as a Leader in the Fraud Detection category! And we continue to be the only fraud solution to hold the Leader spot in all 3 fraud-related categories, including in E-commerce Fraud Protection and Risk-Based Authentication, thanks to 450 authentic customer reviews. Take a look at our customer success stories to see how we work with businesses to fight fraud and build digital trust: https://lnkd.in/gicRz8kH #FraudPrevention #G2 #G2Reports #Leader #IdentityTrust
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