WANT YOUR FILM TO HELP CHANGE THE WORLD?

Discover a new way to run your film’s impact campaign with step-by-step guidance.

Apply to the Accelerator
Learn more

WANT YOUR FILM TO HELP CHANGE THE WORLD?

Discover a new way to run your film’s impact campaign with step-by-step guidance.

Learn more

YOUR SMALL TEAM CAN MAKE A BIG IMPACT

Without feeling alone and overwhelmed.

We meet doc filmmakers all the time who are losing time, energy, and money trying to figure out how to move forward with their film’s impact campaign.

At Looky Looky Pictures, your (and your film participant’s!) well-being is the first step in creating impactful change.

Empty theatre
Movie theatre with only one person watching film

YOUR SMALL TEAM CAN MAKE A BIG IMPACT

Without feeling alone and overwhelmed.

We meet doc filmmakers all the time who are losing time, energy, and money trying to figure out how to move forward with their film’s impact campaign.

At Looky Looky Pictures, your (and your film participant’s!) well-being is the first step in creating impactful change.

Full theatre at documentary film showing

REACH PEOPLE WHO WILL LOVE YOUR FILM AS MUCH AS (OR MORE THAN!) YOU DO

Never wonder whether you're on the right track.

You want your film to make a big impact in the world. But how do you actually do that? At Looky Looky Pictures, we’ve created a simple framework to guide you, so you can connect the power of your film with the power of people!

Save yourself confusion, energy, and resources to create meaningful impact with your film!

Full theatre at documentary film showing

REACH PEOPLE WHO WILL LOVE YOUR FILM AS MUCH AS (OR MORE THAN!) YOU DO

Never wonder whether you're on the right track.

You want your film to make a big impact in the world. But how do you actually do that? At Looky Looky Pictures, we’ve created a simple framework to guide you, so you can connect the power of your film with the power of people!

Save yourself confusion, energy, and resources to create meaningful impact with your film!

HEAR FROM DOC FILMMAKERS

Mae Thornton Mehra, Documentary Filmmaker

In my 12 years of independent documentary filmmaking your program is the greatest support I have ever experienced!

MAE THORNTON MEHRA

PRODUCER

FILM: BEING MICHELLE

GUIDED CAMPAIGN ACCELERATOR ALUM

The training we received in the Guided Campaign saved us a tremendous amount of time and helped us avoid mistakes.

JEFFREY BEMISS

PRODUCER, CO-DIRECTOR

FILM: MISSING IN BROOKS COUNTY

GUIDED CAMPAIGN ACCELERATOR ALUM

Ray Whitehouse, Documentary Filmmaker and Journalist

The program provided structure and clarity - which helped us reach our goals!

RAY WHITEHOUSE


DIRECTOR

FILM: A RUN FOR MORE

GUIDED CAMPAIGN ACCELERATOR ALUM

OVER 1,000 FILMMAKERS SERVED

From workshops, advising, and running multi-year campaigns, we’ve served over 1,000 doc filmmakers!

Our clients use our step-by-step framework to design and run their film’s impact campaign with clarity.

OVER 1,000 FILMMAKERS SERVED

From workshops, advising, and running multi-year campaigns, we’ve served over 1,000 doc filmmakers!

Our clients use our step-by-step framework to design and run their film’s impact campaign with clarity.

Client's who've hired us to teach filmmakers about impact

Documentary filmmaker impact campaign logos

Client's who've hired us to teach filmmakers about impact

Doc Society
Firelight Media
IDA and DOC NYC
Chicken & Egg Pictures and BGDM
Working Films
Women Make Movies

HI I'M ANI MERCEDES

I'm happy you're here!


HI I'M ANI MERCEDES

I'm happy you're here!

ANI MERCEDES (SHE/HER)
FOUNDER, CEO, IMPACT PRODUCER
LOOKY LOOKY PICTURES

I understand what it feels like to see and experience an injustice, and give nights and weekends to try and change it; working yourself to the bone, and even resenting your work for it. Yikes! It doesn’t have to be this way.

We've designed an framework that has resulted in tangible change, including (but not limited to):

  • Educating elected officials who've passed record-breaking legislation
  • Helped to release individuals from prison
  • Generated record-breaking voter turn out
  • Raising the minimum hourly wage at multi-national corporations

With our framework we have organized dozens of impact campaigns for award-winning films and served over over 1,000 filmmakers.

We especially love teaching small doc film teams how to use our step-by-step framework to design and run their own film impact campaign with clarity, ease, and joy!

GET STARTED NOW!

Film clapboard icon

1. Apply to the
Accelerator

Tell us about your film, so we may best serve you.

Blast off

2. Receive Guidance

Receive helpful guidance – an introductory call and/or resources to help you decide if we're a good fit.

Celebrate icon

3. Make an Impact!

Easily book the service option that best fits your needs, to help you make an impact with your film!

GET STARTED NOW!

Film clapboard icon

1. Apply to the
Accelerator

Tell us about your film!

Blast off

2. Receive Guidance

Receive helpful guidance – an introductory call and/or resources to help you with your film's impact!

Celebrate icon

3. Make an Impact!

Get the clarity to best help your small film team make a big impact with your film! Woo hoo!

COMMON QUESTIONS

If you've made it this far, then we're willing to bet that you'd love to get some guidance! Whether you're in distribution seeking critical clarity on what to do next as your film's life rapidly unfolds, or you're as early as development and day dreaming of a film you hope to make, it's the right time to seek time-saving resources and guidance.

We've served filmmakers as early as development, all the way to 10 years out from a festival run. And all types of formats--features, shorts, episodic, animated doc, experimental, and beyond.
Our offers range from $30 to $80,000+. Depending on your film's status, your goals, and the number of limited spots we have available for any given service, you will receive the options that best serve you (or the option to join a waitlist if that service is at capacity). The Guided Campaign Accelerator, our most popular offer, is specifically designed for teams with impact budgets of less than $5,000.
We believe everyone has a story that needs to be recognized in order for them to feel whole and fully present in the world.

We believe films, particularly documentary films, are one of the most powerful tools for unlocking and recognizing someone's story so they feel held, heard, and seen.

So, we're on a mission to connect the power of films with the power of people.
Apply for the Guided Campaign Accelerator and we'll get back to you asap!