Unified mobile advertising platform Affle’s MAAS unveiled its fintech report titled ‘Decrypting the fintech gold rush in the new normal’, in collaboration with Adjust. India’s fintech market is projected to be at $150-160 billion by 2025, as per the report.
While focusing on the overall fintech industry
According to the report, India and Southeast Asia have a low breakthrough of financial services beyond their urban population which offers untapped opportunities for fintech to expand its reach to tier 2, tier 3 markets and beyond, especially due to smartphone penetration across such markets. It also provides a scope for fintech to appeal to the wants of tech-savvy millennial and Gen Z populations for financial management across all financial categories such as insurance, credit disbursals, buying/selling/investing in financial assets, among others.
The report further added that app installs went up by 41% in INSEA in 2021. Furthermore, Indians clocked the most minutes in-app per session at 17 minutes and 38 seconds. The cryptocurrency
Cashless transactions dominate our purchases, Vipul
With the ongoing fintech evolution, the community of app marketers can leverage the situation to reach out to tier 2 and tier 3 markets with a diversified channel approach and foster brand loyalty, video ads for orientation of fintech apps, vernacularisation of messages and promote influencer and social marketing
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