Brady has the bold goal to cut the number of U.S. gun deaths in half by 2025, based on an innovative and exciting strategy that centers on the idea of keeping guns out of the wrong hands by stopping 'Bad Apple' Gun Dealers, the 5 percent of gun dealers that supply 90 percent of all crime guns, and by leading a new national conversation to change social norms to prevent the homicides, suicides, and unintentional shootings that happen every day.