INFINITI Case Study

INFINITI have partnered with Curiious on a multi-event journey, virtually delivering their most awaited automotive reveals. Starting in September 2020, a progressive new approach to unveiling the motor company's latest models has resulted in unprecedented improvement in OaO among media and consumer audiences, as well as a cutting-edge, immersive launch experience for every audience.

When challenged with pivoting from face-to-face events during the global pandemic, whereas most automotive companies took to recording a live reveal and broadcasting that content to mimic a traditional motor show - INFINITI trusted Curiious to give each person the best seat in the house, providing opportunities for an immersive experience with their brand.

From the QX55 media drive launch, to a virtual event for the Shanghai Motor Show, Curiious utilise our history in cutting edge content creation paired with thought leadership in immersive learning and engagement to create visual stories as efficacious as they are eye-catching.

INFINITI have now differentiated themselves within the industry and continue to push the boundaries as they undertake world first immersive brand activations and events while engaging their audiences like never before.