Johnson & Johnson MedTech Case Study

For Johnson & Johnson MedTech, a decision borne out of a necessity to virtualise their 2021 Annual Sales Team Meeting (ASTM) in the midst of the global pandemic, created an opportunity to discover new ways to engage employees. By utilising virtual event solutions by Curiious, what seemed like a roadblock to the opportunity to create alignment in the sales force, revealed benefits in moving from the physical to the digital space and seamlessly transformed a physical event to a customised realm. Curiious created a bespoke gamified world for Johnson & Johnson MedTech, underpinned by immersive event software that lets attendees explore and interact in new and compelling ways. The use of the platform heightened engagement and learning through a combination of self-guided learning opportunities (via active media galleries set through the world) and scheduled sessions that merged live broadcast, with pre-recorded video content to provide a true mixed-reality experience.

We are excited to report delegates stayed in the custom world to explore long after the scheduled sessions concluded each day. The 750 delegates engaged in over 15,000 self-guided learning experiences, beyond their scheduled conference sessions with 2,216 hours of content experienced by the delegates in self-guided learning. After the event was complete, users continued to return over the weeks following and self-guided sessions increased from 10 minutes to an average of 20 minutes each.

The experience created for Johnson & Johnson MedTech lives in perpetuity for ongoing access and future use, to truly become the virtual home for the business.

• 89% users felt the virtual format met or exceeded their expectations

• 72% responded positively to the ease of navigation

• 80% responded positively to the interaction with colleagues during or between sessions