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LAST UPDATED: November 30th 2021
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November ActivitiesDescriptionObjectiveStatusDates
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Cold Outreach - Email (Set up)- Email tool set up & new email and domain created
- Data research started
- Email copy written for cold outreach and personal email outreach
- Content strategy		Lead Generation via event invitation & free trial Set Up started W/C 7th Nov
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Cold Outreach - LinkedIn (Set up)Connected with and sent LinkedIn messages to 6 personasLead Generation via event invitation & free trial Set Up started W/C 7th Nov
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Data Segmentation and ResearchPersona set up, Hubspot reports and data downloaded for enrichment and extra researchSegmenting data for cold outreach and researching new data for existing companies from HubspotStarted W/C 7th Nov
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Email marketing automation - Leads and Prospects (set up and creation)Create email marketing automation for leads and prospects that have already been contacted in the pastNurturing them into re-engaging with the companySet Up & Strategy started W/C 14th Nov
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Upsell email automation - Existing users (set up and creation)Create email marketing automation for existing B2B users who have the potential to upgradeNurturing them into upgrading their subscriptionSet Up & Strategy started W/C 14th Nov
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