Couture Technologies

✨ Still thinking about Cher's closet from Clueless? Us too. ✨ 👠 Companies have been trying to emulate this iconic technology since the movie's release almost 30 years ago. 👗So what makes our LookBookX technology different? Watch our webinar to learn more about our 3D product visualizations and interactive digital styling. https://lnkd.in/drwXCTza

Emerging at the intersection of fashion and technology are creative new ways for customers to engage with clothes. From virtual styling apps to AI-driven design tools, these platforms and extensions are redefining how we engage with fashion by blurring the lines between creativity, play, and innovation. Here are some companies transforming the industry: Locker Merazine Beni Future Reference CAKE Rodeo DREST Read more below!

Congrats to the Dapper Boi team for launching on Nordstrom.com! A huge accomplishment for an inspiring brand focused on inclusivity, expression, and confidence. 👏 Check them out on the Nordstrom website or play with the Style Mate Jordan tool (designed with our LookBookX technology) to see the clothes in action!

Shoptalk brought together retail leaders for conversations about culture, AI, and the value of human connection for in store experiences. Here are some takeaways from day 2 with our favorite innovators: 👗Julie Bornstein shared the ways that Daydream can quiet the noise of online shopping through AI driven personalized search options, allowing customers to use language while shopping the way that they would with a human stylist. 👖Levi Strauss & Co. president and ceo Michelle Gass gave insights into the iconic Beyoncé campaign, and disclosed how levis stays at the center of culture by maintaining status as the “uniform of progress.” 🧥Patrick Buchanan from Lulus dove into the importance of inclusivity and community when it comes to marketing, and the true value of valuing the customer first. See you next time Las Vegas!

Shoptalk is in full swing! Just like with the rise of department stores at the turn of the century, or shopping malls in the 1980’s, retail is entering another golden age through the digital landscape. 🛍️ Here are some of our highlights so far: 🔵 Gap CEO Richard Dickson shared how important it is to think through every detail within the shopping experience. As customers shift their attentions online, the e-commerce experience should be just as thoughtful and connected. When it comes to technology, his motto is “human centered, digitally enabled.” 🔵 Shark Tank’s Kevin O'Leary emphasized the importance of CAC and ROAS when it comes to investing, as well as the untapped potential of television ads. 🔵 Reformation CEO Hali Borenstein disclosed how they bridged the physical and digital shopping experience with RetailX, an innovative model that uses brick and mortar stores as showrooms with two way wardrobes and customizable lighting. 🔵 ThredUp’s Danielle L. Vermeer explored Gen Z shopping behaviors when it comes to sustainability, scrolling, and shopping secondhand. She showcased the possibilities of personalization through AI, as well as ThredUp’s goal to shape the future of fashion into being “secondhand first.”

Where retail, technology, and innovation intersect...we're so excited to attend our 3rd ShopTalk next week. Let's connect in Las Vegas!

Innovators throughout the fashion industry are tackling sustainability. Some key contributors to the circular economy include peer-to-peer rental service Pickle, Coach's circular design and production initiative 'Coachtopia,' and soon to launch vintage resale platform Cherry-Pick.com. Read more below!

On average, retailers lose between $21 and $46 dollars for every single returned clothing item. Due to inaccurate size and fit descriptors, bracketing behavior, and the practice of 'wardrobing,' returns were projected to cost retailers $890 billion in 2024. So, what's the answer? ✨ Increased customer certainty!!! ✨ AI technology has the potential to provide engaging, hyper-personalized solutions that redefine the e-commerce experience. 👗 Read more about the cost of returns and how to combat these issues

"Bracketing has become the new fitting room, mirroring the practice of taking multiples of an item to the fitting room to try on." According to Radial, 51% of Gen Z shoppers have engaged in this behavior, with bracketing tactics making up between 40-50% of returns. 👗 So, how do brands combat this consumer habit? ✨ Bring the fitting room to the customer. ✨ With Virtual Try-On, customers can try every size of a garment on their very own bodies, before making a purchase. Join our webinar to learn more!

AI anxiety is on the rise. In a recent study conducted by the mindfulness app Calm, nearly one-third of adults (29%) are anxious about AI, with 18% describing their feelings as fear or dread. In a constantly evolving landscape, knowing when to implement AI can be overwhelming. Even more exhausting, knowing who to trust. Here are some things to consider when choosing a tech partner: 🔵 Think of the customer first. How can the introduction of AI into your business model increase personalization and enhance the customer experience? 🔵 Consider the future of AI.Your tech partner should already be looking to what's next, optimizing their current services for future adaptability. 🔵 Balance Human Creativity with AI Efficiency. While AI offers efficiency and innovation, the creative process is essential in any industry. Read more below!