What happens when AI meets the real complexity of banking? We’re not talking about theory — we’re talking about actual transformation. At ENGAGE Americas 2025, we’re excited to welcome Brian Shniderman, Senior Managing Director and Head of North American Payments Practice at Accenture, to our expert AI panel. Brian brings a powerful perspective from the payments and fintech space, where speed, regulation, and innovation collide daily. In this session, he’ll unpack: • How leading banks and credit unions are using AI to rewire operations • Real solutions to get out of tech debt and become AI-ready • The art of the possible - actual use cases that help financial institutions grow This is where tech vision meets execution. And Brian’s one of the people who’s been driving that shift for years. More speakers to be announced soon 👀 📍 April 28–30 | Scottsdale, AZ 👉 Request your invite: https://lnkd.in/g8bG59cT #ENGAGEAmericas #AIinBanking #Accenture #PaymentsInnovation #BankingTransformation #FutureOfFinance
Backbase
Financial Services
Amsterdam, North Holland 183,385 followers
The open platform to rapidly modernize banking.
About us
Backbase enables banks to break free from the constraints of legacy IT systems and embrace a new-generation engagement banking platform. Our whitelabel platform enables banks to gradually replace or decompose disparate legacy systems and construct a modern journey orchestration architecture around customer needs. These incremental changes allow banks to streamline business critical customer journeys across all touch points while eliminating silos and empowering both customers and employees at their unique pace and priority. Furthermore, a unique “buy plus build'' operating model enables banks to gain speed and flexibility, allowing them to accelerate in their modernization journey. Adopting powerful out-of-the-box platform features and customer journeys into their existing tech ecosystem, enables banks to start delivering immediate value. At the same time the platform’s capability to coexist in open polyglot architectures gives developers the freedom and flexibility to build unique, differentiating value, rather than building the basic functionalities from scratch. With Backbase, banks can truly unlock the potential of customer-centricity and lead the way in shaping the future of banking. We help banks re-architecting banking around their customers through omni-channel engagement orchestration.
- Website
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www.backbase.com
External link for Backbase
- Industry
- Financial Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Amsterdam, North Holland
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Onboarding & Account Opening, Digital Banking, Digital Onboarding, Digital Lending, Loan Origination, Digital Investing, Core Modernization, Banking Modernization, Omni-channel Banking, Whitelabel Banking Platform, Journey Orchestration , Engagement Banking, Banking-as-a-Service, and Banking Cloud
Locations
Employees at Backbase
Updates
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Most banks aren’t short on AI ideas — they’re short on strategy. That’s where Larry Lerner, Partner at McKinsey & Company, comes in. At ENGAGE Americas 2025, Larry joins our AI in Banking panel to cut through the noise and get real about what it takes to scale AI — intelligently. With years of hands-on experience advising top financial institutions, Larry will share: • Why many AI initiatives stall out before they scale • How to build a strategy that aligns AI with actual business outcomes • What sustainable, innovation-led operations look like in practice No buzzwords. No hype. Just sharp insights on where banks are going — and how to get there. 📍 April 28–30 | Scottsdale, AZ 👉 Request your invite: https://lnkd.in/g8bG59cT #ENGAGEAmericas #AIinBanking #McKinsey #BankingStrategy #DigitalLeadership #Scottsdale2025
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Big ideas. Bold strategies. Banking growth redefined. 🚀 We’re excited to welcome Timothy Day, SVP of Digital Strategy & Experiences at Navy Federal Credit Union, to the stage! NFCU is transforming digital banking by creating seamless, personalized experiences that anticipate member needs while bridging the gap between app, branch, and contact center. Don’t miss this exclusive look at how one of the largest credit unions is redefining member experience. 👉View the full agenda: https://lnkd.in/eVZ5fdwi #ENGAGEAmericas #BankingGrowth #DigitalStrategy #MemberExperience #FintechInnovation
Real banking strategies. Real impact. ENGAGE Americas 2025 awaits.
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As neobanks eye the South African market, one thing is clear: the rules are changing. In her latest take, our Global Strategy & Transformation Director, Heidi Custers, unpacks what this means for incumbents—and why differentiation and customer focus are no longer optional. 👇
Global Strategy & Transformation Director at Backbase | Steerco Member of Rise & Lead | Speaker, MC and Strategist.
Revolut's potential entry into South Africa is sparking debate. While not a full industry shake-up, it challenges banks targeting digitally-savvy, affluent customers. My article, "When Revolut Comes to the Braai: Will SA Banks Make Room at the Table?", explores how local banks can deepen customer loyalty. Strategies like personalized experiences, AI-driven service, and local payments like PayShap are key. South African Banks must innovate to keep customers or risk losing them to new offerings. Read my analysis and join the conversation! #digitalbanking #digitaltransformation #revolut #southafrica #africanbanking Backbase #bankingreinvented #artificialintelligence
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Your blueprint for next-gen wealth management is here. In collaboration with Bain & Company, we reveal how firms can modernize, leverage AI, and streamline operations without a full system overhaul. Get your free guide 👉 https://lnkd.in/eF-9qG3m
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💥 The pressure is on in U.S. commercial banking. Clients are demanding more. Services are fragmented. Growth is anything but simple. But what if complexity could be your biggest opportunity? At ENGAGE Americas 2025, we’re bringing together real banking leaders who are doing the work — building bold strategies, segmenting smarter, and modernizing faster. 🔥 Meet our next powerhouse speakers for the panel: Jessika Wood, Head of Commercial Money Movement at Fifth Third Bank Arun Ramamoorthy, Head of US Commercial Banking at Backbase Together, they’ll unpack: • What it takes to scale personalized commercial offerings • How to simplify complexity with modular banking platforms • And where the future of commercial growth is really headed This panel’s about real talk, not theory. And we’ve got more speakers to reveal soon… April 28–30 | Scottsdale, AZ 👉 Request your invite: https://lnkd.in/eVZ5fdwi #BackbaseENGAGE #CommercialBanking #CustomerExperience #BankingTransformation #PanelDrop
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Jennifer Garrett, Head of Product Development & Loyalty at TD, takes the stage at ENGAGE Americas 2025! In “Beyond banking: how TD Bank & Nordstrom redefined customer experience,” Jennifer will join Brett Coleman, Senior Delivery Director at Backbase, to reveal how TD Bank and Nordstrom transformed NordstromCard[.]com with a bold, customer-first redesign. What you’ll learn: ✅ How tight collaboration and trust enabled rapid modernization ✅ The impact of agile delivery in enhancing security and self-service ✅ How TD Bank is evolving service into sales to drive lasting customer relationships 💡 Don’t miss this deep dive into innovation, execution, and what’s next. 📅 Join us in Scottsdale, AZ, April 28-30 View the full agenda here: https://lnkd.in/eVZ5fdwi #ENGAGEAmericas #CustomerExperience #DigitalBanking #BankingInnovation
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🎙️This week on the Banking Reinvented podcast, we’re welcoming back banking innovator 💯 Jim Marous to wrap up his conversation about managing change and driving real banking value. You’ll hear from Jim, Tim Rutten, and Jouk Pleiter as they explore the best ways to overcome legacy leadership challenges, win market share back from neobank competitors, and more. Listen here 👉 https://lnkd.in/e3QMnKUg
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We’re beyond excited to have Timothy Day, SVP of Digital Strategy & Experiences at Navy Federal Credit Union, join us at ENGAGE Americas 2025! 💡 Forget generic digital banking. NFCU is rewriting the playbook—creating smart, unified experiences that actually know what members need and when they need it. Think digital journeys that feel personal, seamless, and just make sense—from app to branch to contact center. In this session, Tim will share how NFCU is: • Building personalized, omnichannel journeys • Driving efficiency across every touchpoint • Using real-time data to deliver meaningful, proactive service This isn’t just a session—it’s your front-row seat to how one of the largest credit unions in the U.S. is shaping the future of member experience. 📍 April 28–30 | Scottsdale, AZ 👉 Request your invite: https://lnkd.in/g8bG59cT #BackbaseENGAGE #BankingReimagined #MemberExperience #FintechLeadership #DigitalStrategy
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