“How do you create something that's brand new, that's never existed beforehand and validating it in a market that doesn't understand it?” Jamie Beaumont speaks on his journey to validate Playter, a growth platform that allows startups to convert any invoice into Buy Now, Pay Later. #startups #fintech #innovation #playter #funding #Solvedit #Ekstasy
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Who said media buying is boring? A cool marketing stunt from Liquid Death where they offered 'mini billboards' to other brands to place their ads on Liquid Death's 500k packages in stores. Liquid Death recently concluded the eBay auction. Over 200-plus brands bid on it. Coinbase was the winner and paid $500,114 for this 500k unique media buy opportunity. 200 million people shop at retail outlets every week where Liquid Death is on the shelves. This 500k exposure will be enormous! It is being called more valuable than a 30-second Big Game commercial, which sold for approx $7m and reached approx 123m viewers. Sometimes trying something outside the comfort zone helps energise both the creative and media teams. Nicely done Andy Pearson and congrats Kate Rouch! Read the well written article in ADWEEK by Terry Stanley. https://lnkd.in/e8UVWf5J #creativity #media #advertisingcampaign #advertisingstrategies #liquiddeath #coinbase #superbowl2024 #adweek
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Introducing our creative ad campaign for Starling Bank: the Kite Debit Card! Designed to make managing pocket money a breeze for kids while nurturing vital financial skills. We used humour to communicate the human insight that while kids desire financial freedom, parents still need to maintain control and visibility. We showcased humorous scenarios relating to how kids might dream of using money to mirror adults - for example, with a scene where Noah gets his non-existent beard shaved at a barbers. This was a true collaboration of teams at Starling Bank and Ekstasy across strategy, creative, and production, with a total of 80 minds working on this project. https://lnkd.in/dXxgvcwb #StarlingBank #Ekstasy #Creative #Advertising #AdvertisingAgency #CreativeAgency #Fintech #Startup #Banking #Storytelling
Starling Bank: Kite Debit Card and App for Kids
https://vimeo.com/
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What an achievement! Our client Caura has been named 1st 🎉 in the top 100 list by Startups. https://lnkd.in/e7ZF4ATU Get a glimpse of our integrated, performance focused campaign ‘Talking Cars’ here: https://lnkd.in/eEqVE-3i We love working with innovative startups like Caura that help solve everyday problems, and get the recognition they deserve.
The 2023 Startups 100 Index in Full - Startups.co.uk
https://startups.co.uk/startups-100
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A big thank you to everyone who attended our Pizza and Wine Creative Marketing Mixer at the Gillian Jason Gallery last week!🍷🍕 From the engaging networking sessions to the delicious fresh pizza and artisanal wine, it was a pleasure connecting with each of you at the Gillian Jason Gallery. We appreciate your support and look forward to continuing the conversation on building compelling brand narratives through ownable storytelling. Stay tuned for more exciting events from Ekstasy coming up next year!
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Ekstasy is organising a creative marketing mixer event for senior marketeers and business leaders on the 30th November from 6 pm to 8 pm, held at the renowned Gillian Jason Gallery in Fitzrovia. We will be discussing the importance of creative storytelling in effective marketing campaigns to acquire customers or increase brand awareness. A special focus will be on the use of a branded creative wrapper around your product-focused messaging, which helps you create an ownable brand and differentiate in the marketplace. You will get to network and ask us questions about the case studies and strategies we used for some of our campaigns and some trends that we are seeing in the industry that you could use for next year. Sign up here - https://lnkd.in/eXaVpGuh
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Our very own Mike Saraswat will be leading the Art of Product Storytelling workshop with Anthony Rose from SeedLegals. This is the secret sauce used by large established brands and fast-growing startups, alike. Feel free to attend the webinar via the link below. https://lnkd.in/ecV3-9YZ
The art of product storytelling: how to craft your brand's narrative
eventbrite.co.uk
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Some inspiring ideas surfaced from the 2 day workshops. We enjoyed speaking to the bright minds at Imperial College London, and we hope to keep in touch with the aspiring founders and continue to give our support to Imperial as their innovation and entrepreneurship hub grows stronger and support founders of the future.
This article summarises the key points covered at the two Imperial College London workshops organised by Ekstasy. I thoroughly enjoyed discussing innovation, go to market, product commercialisation and creative strategies with the founders and business leaders of the future, coming out of Imperial. Thanks to Antonella Socci, Aida Bejgane, Abigail Hodges and Celia Oikonomou from team Ekstasy, for their support with the workshops. Thanks to Toby Emmerson, Sarah Ranchev-Hale from Imperial, for great organisation and smooth running of the two day workshops. Some insightful conversations with Anvith Varanasi, Filippo Varini, Aparna Ghildiyal, Justine Morvan, Rahul Khurana, Jack Blyzinskyj, Krishana Agarwal, William Ma, Carol Huang, Dimitra I., Dominic Yang, and so many others. #ekstasy #imperialcollege #innovation #entrepreneurship #startups #founders
From idea to market - Ekstasy workshops with Imperial student entrepreneurs
Mike Saraswat on LinkedIn
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Welcome on board Arc Vehicle! We at Ekstasy are thrilled to work with the creators of the most technologically advanced electric motorbike in the world, and GQ Magazine’s “most beautiful electric bike”. Arc is being built under Mark Truman's visionary leadership, who once famously designed the Bond cars. The bikes will be super exclusive and cater to a luxury target audience in the early years. Thanks to Campaign Magazine UK and Campaign US for covering the win. #arcvehicle #motorbike #electric #luxury #automotive #ekstasy
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