Cost of living starts to bite subscription streaming
Miranda WardMedia writer
More than half a million streaming subscriptions were cancelled in Australia in the second quarter of this year, with 37 per cent citing the need to save money as the cost of living started to bite.
A similar proportion specifically scrapped Netflix. Subscription streamers are starting consciously to move their money around between services, picking and choosing based on content at a given time, suggests figures from data analytics firm Kantar.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Media & marketing
Fetching latest articles