The festive cheer continues at IMRG as we partner with nShift to present you with Black Friday and Christmas trading insights for 2022.
After a predominately tumultuous year for retailers, which saw much negative-on-negative growth, Black Friday was something of an enigma, with many retailers holding out hope for prosperity. Now, the results are in, and the data might suggest that online retail fared the storm, albeit on a rocky ship.
This report is the perfect opportunity to find all the exclusive data for the hottest retail event of the year, where the knowledge can inform and complement your growth strategies for 2023.
Download this report to find out:
Revenue Performance
What happened to revenue over Black Friday and Christmas across multiple categories.
Campaigns
When did campaigns go live and what effect did that have on revenue and performance.
Traffic, CR and ABV
How did Traffic, Conversion Rate and Average Basket Value perform over the peak periods.