"The Next Big Things in Tech is not just a look around the corner—it's a look around the corner after that; and itselectric has now been named as one of the products that will define technological innovation for the rest of this decade and beyond."
"Charging can't just be installed anywhere. Utility infrastructure has to be considered, along with the extra burden added to the power grid. That's where it's electric comes in."
"So how do we provide public charging for the approximately 40 million drivers who live in US cities? The answer is the creation of a prolific network of chargers where these drivers already park: in the streets."
"The company addresses the problem of EV chargers needing to be everywhere cars are, not just in the garages of affluent homeowners"
"Enter a creative solution from Gordon and her cofounder. They bring zero EV experience, zero transportation experience, but what they do bring is design experience, ingenuity and determination. And they are getting attention."
itselectric’s innovative approach involves providing and installing public curbside EV charging at no cost to building owners or the City of Detroit.
""We debated if anyone is going to purchase an EV before seeing where they can charge in their neighborhoods, you know chicken and egg - We discovered it's all egg."
- Brian Leher's Show on WNYC
it's electric shows that first-time founders can make a dent in the universe. They are making a positive mark on city drivers; to bring about a revolutionary change to transportation’s sustainability.
"it's electric is helping accelerate the installation of curbside EV chargers on city streets, with a sleek design and a new business model. The company is the Sustainability winner of the 2023 Innovation by Design Awards."
"What's more, the company is the only charging network that actually offers a revenue sharing model to owners of residential property"
"No one's going to want anything that looks a gas pump on their residential tree-lined blocks"
"La'Shawn Allen-Muhammad, says she's excited about the possibility of having several it's electric chargers installed, 'Typically, communities like Brownsville are 10 years behind when these shifts happen," she says. 'We wanted to be at the forefront."
"Nathan King and Tiya Gordon, founders of itselectric, recognized the need for a faster and simpler method to install EV stations if the U.S. is to ever reach its goal of eco-friendly cars hitting the mainstream"
“The U.S. has high goals for EV adoption, but the country is not currently prepared for what this means in terms of charging. Our technology is specifically built for cities to ensure that every community—no matter the median income or prevalence of driveways and garages—has access to clean transportation.”
"What's more, the company is the only charging network that actually offers a revenue sharing model to owners of residential property"
"If it's electric can prove that it can bring charging to the masses that dwell in apartments and condos in New York City and beyond, equitable charging access will pay off in the long run."
"In London, there are thousands of EV chargers lining city streets. In NYC by contrast, there are only 100—though the city wants to add 10,000 before the end of the decade. Itselectric, wants to help it get there with a sleek charger that can be installed more easily than the technology that’s commonly in use now."
"Brooklyn-based EV charging startup itselectric is adding to the city’s burgeoning EV infrastructure by announcing a partnership with Hyundai to pilot its first curbside charging stations at two sites this spring."
"With itselectric’s “behind the meter” approach, municipal budgets will have zero impact. The company partners with US cities to install, operate, and maintain chargers at no cost to the city or property owner while also allowing them to earn passive income monthly."
"A solution like this would enable more people that can’t charge at home to utilize EVs in a convenient way without creating the sort of random mess on sidewalks that came with shared e-scooters a few years ago."
"Itselectric, a Brooklyn-based EV curbside charging startup, raised $2.2 million in a pre-seed round led by Brooklyn Bridge Ventures. The Helm, XFactor, Graham & Walker, Clean Energy Venture Group and Pericles also participated."
"Seeing Tiya and Nathan amongst their expansive network of business and city supporters was transformative. They built on their desire to charge their electric vehicle in a dense New York City neighborhood and have brought on a legion of supporters to carry them forward."
"One smart solution comes from a young start-up in Brooklyn called itselectric, which partners woth homeowners to build a curbside charging point on their street at no cost to the resident. The company sorts out the permits and the connection; the homeowner stands to make a bit of money too"
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"Enter a creative solution from Gordon and her cofounder. They bring zero EV experience, zero transportation experience, but what they do bring is design experience, ingenuity and determination. And they are getting attention."
itselectric’s innovative approach involves providing and installing public curbside EV charging at no cost to building owners or the City of Detroit.
""We debated if anyone is going to purchase an EV before seeing where they can charge in their neighborhoods, you know chicken and egg - We discovered it's all egg."
- Brian Leher's Show on WNYC
it's electric shows that first-time founders can make a dent in the universe. They are making a positive mark on city drivers; to bring about a revolutionary change to transportation’s sustainability.
"The Next Big Things in Tech is not just a look around the corner—it's a look around the corner after that; and itselectric has now been named as one of the products that will define technological innovation for the rest of this decade and beyond."
"Charging can't just be installed anywhere. Utility infrastructure has to be considered, along with the extra burden added to the power grid. That's where it's electric comes in."
"So how do we provide public charging for the approximately 40 million drivers who live in US cities? The answer is the creation of a prolific network of chargers where these drivers already park: in the streets."
"The company addresses the problem of EV chargers needing to be everywhere cars are, not just in the garages of affluent homeowners"
"it's electric is helping accelerate the installation of curbside EV chargers on city streets, with a sleek design and a new business model. The company is the Sustainability winner of the 2023 Innovation by Design Awards."
"What's more, the company is the only charging network that actually offers a revenue sharing model to owners of residential property"
"No one's going to want anything that looks a gas pump on their residential tree-lined blocks"
"La'Shawn Allen-Muhammad, says she's excited about the possibility of having several it's electric chargers installed, 'Typically, communities like Brownsville are 10 years behind when these shifts happen," she says. 'We wanted to be at the forefront."
"Nathan King and Tiya Gordon, founders of itselectric, recognized the need for a faster and simpler method to install EV stations if the U.S. is to ever reach its goal of eco-friendly cars hitting the mainstream"
“The U.S. has high goals for EV adoption, but the country is not currently prepared for what this means in terms of charging. Our technology is specifically built for cities to ensure that every community—no matter the median income or prevalence of driveways and garages—has access to clean transportation.”
"What's more, the company is the only charging network that actually offers a revenue sharing model to owners of residential property"
"If it's electric can prove that it can bring charging to the masses that dwell in apartments and condos in New York City and beyond, equitable charging access will pay off in the long run."
"In London, there are thousands of EV chargers lining city streets. In NYC by contrast, there are only 100—though the city wants to add 10,000 before the end of the decade. Itselectric, wants to help it get there with a sleek charger that can be installed more easily than the technology that’s commonly in use now."
"Brooklyn-based EV charging startup itselectric is adding to the city’s burgeoning EV infrastructure by announcing a partnership with Hyundai to pilot its first curbside charging stations at two sites this spring."
"With itselectric’s “behind the meter” approach, municipal budgets will have zero impact. The company partners with US cities to install, operate, and maintain chargers at no cost to the city or property owner while also allowing them to earn passive income monthly."
"A solution like this would enable more people that can’t charge at home to utilize EVs in a convenient way without creating the sort of random mess on sidewalks that came with shared e-scooters a few years ago."
"Itselectric, a Brooklyn-based EV curbside charging startup, raised $2.2 million in a pre-seed round led by Brooklyn Bridge Ventures. The Helm, XFactor, Graham & Walker, Clean Energy Venture Group and Pericles also participated."
"Seeing Tiya and Nathan amongst their expansive network of business and city supporters was transformative. They built on their desire to charge their electric vehicle in a dense New York City neighborhood and have brought on a legion of supporters to carry them forward."
"One smart solution comes from a young start-up in Brooklyn called itselectric, which partners woth homeowners to build a curbside charging point on their street at no cost to the resident. The company sorts out the permits and the connection; the homeowner stands to make a bit of money too"
Nathan is a LEED certified licensed architect with 20 years of experience building sustainable cities. Across his career he has designed and managed large-scale and complex urban construction. It was during the COVID-19 Pandemic when he was leading the team designing the new NYC Public Health Laboratory as the Senior Technical Architect at the global architecture firm SOM that the idea for itselectric took root and allowed his expertise in permitting and implementation within the built environment to translate into theacceleration of electrified transportation for cities across the U.S.
Tiya holds 20 years experience in leadership and design operations across a range of disciplines for some of the country’s top firms and institutions. Her work has received the industry’s top accolades, including The National Design Award from the Cooper Hewitt, Smithsonian Design Museum; the Inaugural Cannes Gold Lion for Creative Data; the Emerging Filmmaker Showcase at the Cannes Film Festival; and the designation of second most innovative design firm in the world by Fast Company. Her founding of itselectric is the first step in her refocusing the next 20 years of her career on projects waging war against the Climate Crisis
Judy, an urban planner with a focus on land use and climate resiliency, served nearly 11 years at New York City DOT, including as Director of Special Projects. She holds degrees in Psychology and Urban Planning from UC Irvine and a Master's in Urban Planning from Columbia University.
Shannon, an urbanist with a decade-long commitment to sustainable transportation, has worked with Spin, a micromobility start-up, and Honda as a federal lobbyist. She holds dual masters from Yale School of Management and Yale School of the Environment.
Donté is a sustainable mobility advocate with deeply rooted experience within the State of Michigan. While acquiring his Master’s, he managed projects with Michigan DOT as well as conducting extensive research under the Lawrence Livermore National Lab and UMich on the topic of electric vehicles.
He holds a degree Physics and Mathematics from Morehouse College (Cum Laude) and a Master’s in Civil Engineering from The University of Michigan.
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