Clay Christensen: The Jobs to be Done Theory

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2019Nov 8

Ready to maximize your presence in the market by understanding your prospects' Jobs To Be Done? Watch the full lesson: https://clickhubspot.com/rpy What is the "Job" of a McDonald's milkshake? That's what Harvard Business School professor and disruptive innovation expert Clayton Christensen asked when McDonald's approached him looking to innovate on their milkshake product line. By uncovering the Jobs to be done by a McDonald's milkshake, they realized that the market for milkshakes was actually seven times larger than they had thought. 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Social Media Marketing Course: https://clickhubspot.com/Social-Media... • SEO Training Course: https://clickhubspot.com/SEO-Training... • Inbound Course: https://clickhubspot.com/Inbound-Cert... • Inbound Marketing Course: https://clickhubspot.com/Inbound-Mark... • Email Marketing Course: https://clickhubspot.com/Email-Market... • Inbound Sales Course: https://clickhubspot.com/Inbound-Sale... • Taking your Business Online Course: https://clickhubspot.com/Business-Online About HubSpot: HubSpot is a leading growth platform with thousands of customers around the world. Comprised of a Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better. HubSpot Academy is a worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business. #hubspot #ClayChristensen #jobstobedone