Beyond the chart: Advertisers have studied how to market to Gen Z, but are they ready for Gen Alpha? Nearly 17% of US children under 12 already use a smartphone at least once per month, and they’re heavy YouTube users while teens turn to TikTok, per our estimates.
When it comes to kids media, focus on digital entertainment. Invest in platforms like YouTube, and understand this cohort already has a diverse set of experiences.
More like this:
Methodology: Data is from the March 2018 US Census Bureau report titled "US Population Projections: 2017-2060." Projections are produced using a cohort-component method beginning with an estimated base population for July 1, 2016. Estimates take into account the base population of the US, plus births and net international migration, minus deaths.