The Big Impact of Visual Communcation (Bonus EP15)

Small Business Sweet Spot

The best social sharing snippet from this interview is by far... "Part of the problem is, is that you might have a library and then you get bored of it, and then you stopped using it and start going willy nilly on all the things and it gets, it starts getting muddy. And so if you have a broad visual library, it, that interchanges and works really well together. Then you really don't tend to get bored because you have options to switch out and kind of work with overall."

In this podcast episode, I chat with Jillfrances Gray, Principal of JFG Visual Communications. Jillfrances talks about the importance of strong visual design, explaining the process of visual communication and how it facilitates better brand recognition and user engagement. She goes into strategies for developing a unique digital identity, the benefits and pitfalls of using AI and stock photography, and provides tips on maintaining consistency in visual branding. She also touches on the creativity and problem-solving aspects of visual communication and how small businesses can effectively implement these strategies.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

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